automotive internet training – DealerRefresh | DealerRefresh Automotive Dealer Forums

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid social media (Facebook). There are many reasons dealers underspend in social…

Best Practices Dealership Operations & Processes

Internet Teams and BDCs Must be Managed Like Call Centers

Because so many dealers and traditional sales managers continue to look at their internet department as this mysterious group of ex-Dungeons and Dragons players who too closely resemble the graduating class at Hogwarts, it’s important to break down the simplest of strategies that truly drive successful internet sales efforts today. There’s no need to overthink …

2008 SYNERGY SESSIONS New Orleans – Review by Brian Tucker

Monday, May 12, 2008, I departed for New Orleans to get my fix of DGI, I canceled the Google alert after Jeff Kershner filled me in, thanks Alex for hours of endless search trying to figure that one out! This would be my first trip to New Orleans and my first attendance to an event …

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automotive internet training – DealerRefresh

Internet Teams and BDCs Must be Managed Like Call Centers

2008 SYNERGY SESSIONS New Orleans – Review by Brian Tucker