Tis the season. And we should be thinking about cookies, and decorations, and that creepy Elf sitting on a shelf waiting for a mischievous situation to appear.
I am soooo glad my kids are too old for that. My elf would be sitting in the same spot the entire season. I would have to come up with some good lies. And I am not so hot at that.
So why is black on the mind?
Black Friday was just last week, and it definitely told us something about the changing shopping habits of Americans. Including automotive shopping.
Historically, Black Friday was the opening of the floodgate for holiday shoppers. The deals, the excitement, the kitsch of it all brought shoppers out in droves to kick off the hunt for a deal, insane spending, and a few well-placed elbows. And generally, economists could gauge a spending forecast for the season based on this one day.
Well, the jingle has jangled, and for the first time Black Friday was beat out by…Cyber Monday!
And why not? Shoppers got the same deals online as they would in the store for the most part, and could do so from the comfort of their couch while still digesting their turkey and pecan pie (I’m not a fan of pumpkin).
Now, you may be thinking “Why do I care? People still need to come on-lot to purchase a car!”
Here is the reason…