automotive shopping Archives - DealerRefresh

December 10 by Aimi Gundersen -

Black Friday has Faded, Shoppers are Shifting and Some Say it’s Dead

Tis the season. And we should be thinking about cookies, and decorations, and that creepy Elf sitting on a shelf waiting for a mischievous situation to appear.

I am soooo glad my kids are too old for that. My elf would be sitting in the same spot the entire season. I would have to come up with some good lies. And I am not so hot at that.

So why is black on the mind?

Black Friday was just last week, and it definitely told us something about the changing shopping habits of Americans. Including automotive shopping.

Historically, Black Friday was the opening of the floodgate for holiday shoppers. The deals, the excitement, the kitsch of it all brought shoppers out in droves to kick off the hunt for a deal, insane spending, and a few well-placed elbows. And generally, economists could gauge a spending forecast for the season based on this one day.

Well, the jingle has jangled, and for the first time Black Friday was beat out by…Cyber Monday!

And why not? Shoppers got the same deals online as they would in the store for the most part, and could do so from the comfort of their couch while still digesting their turkey and pecan pie (I’m not a fan of pumpkin).

Now, you may be thinking “Why do I care? People still need to come on-lot to purchase a car!”

Here is the reason…
[Read more…]

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Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!