I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the past.
Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality.
Can auto dealers work together for change? It is my hope that once dealers understand the flaws in the current system, they will demand change. It’s time to turn the light on to third party leads sales.