Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …

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Industry News & Trends

Auto Dealers Report Boost in Sales from Cash for Clunkers

Dealix conducts a nationwide survey tracking the activity dealers are seeing from Cash for Clunkers. Guest Posting by Kevin Hunt Earlier this week, Dealix conducted a nationwide survey to learn more about what activity dealers are seeing from Cash for Clunkers. Hundreds of dealers responded, and even though the rules about how the program will …

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