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dealer emails – DealerRefresh

Dealership Operations & ProcessesOpinions & Advice

Training customers to ignore your emails

  • Alex Snyder
  • Posted onAug 7, 2019 at 5:04 PM
  • 0 Comments
If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

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Dealership Communication ToolsOpinions & Advice

Email IS Your Biggest Loss of Business

  • Alex Snyder
  • Posted onFeb 15, 2013 at 9:37 AM
  • 11 Comments
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …

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Best Practices

4 Letters That Will Sell You More Cars This Month

  • Jeff Kershner
  • Posted onMay 7, 2008 at 12:53 PM
  • 6 Comments
How many times have you heard or even said to yourself… “I’ve sent this customer 5 emails and I have yet to hear anything back” or “These Internet customers never call me back”, maybe even “I send them a price and I never hear back”.. No doubt about it, sending emails to someone who never …

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Opinions & Advice

Would You Rather….

  • Guest Poster
  • Posted onMay 4, 2008 at 8:13 PM
  • 24 Comments
Best Practices

Are you missing internet leads from your dealer website?

  • Jeff Kershner
  • Posted onMar 26, 2007 at 3:07 PM
  • 2 Comments
Cliff Banks over at Wards Dealer Business wrote an article with Lisa Keller of eValuation Inc. on how we, as Internet sales managers, need to be careful that our leads are not “evaporating”. Basically saying; it’s always possible for technical problems to arise (like servers crashing) and not allowing leads from our website to make …

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