Best PracticesDealership MarketingDealership Operations & Processes

How to Define, Identify and Build an Employment Brand for Your Dealership

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success. According to an eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” digital ad spend is expected to grow from $7.3 billion in …