Popups have a terrible reputation: they’re annoying, they’re intrusive, they appear when you least want to seem them and cover content you actually want to see.
Most of us know the experience of arriving on a website, only to be accosted by a popup we don’t want, which sends us scrambling to get rid of it, or to leave the site altogether. And the worst part is, we may have actually stayed onsite for longer, maybe even converted, if it weren’t for that popup.
On the other hand, we know popups can actually work. Businesses report more conversions once they start using them– and that means more paying customers.
So are popups really so bad?
No. Bad popups are bad. Great popups are great and can be an effective tool for creating a better online shopping experience on your dealership website. The key is to understand the difference and create campaigns that really work for your customers– not push them away.