dealership – DealerRefresh | DealerRefresh Automotive Dealer Forums

The 10 Best Auto Dealer Sales Blogs for 2019

The automotive sales business is highly competitive. Today, you need more than superior merchandise, enticing pricing, superior warranties and financing, a great location, and winning personality to find success. You need to subscribe to auto dealer sales blogs to stay informed and ahead of the game. Why? In 2019, more consumers will search for their perfect …

Opinions & Advice

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

Best Practices Dealership Operations & Processes

How Your Dealership Can Compete with Amazon and Carvana

E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and …

Best Practices Dealership Operations & Processes

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon Vehicles has already broken into the Italian car sales market, acting as an online sales service for several Fiat models, with buyers picking up their car from brick and mortar dealerships. Market analysts say …

Best Practices Dealership Operations & Processes

4 Reasons to Stop Using Your DMS as a HR System

Hiring new employees to your growing dealership can be EXCITING and STRESSFUL. Without a comprehensive human resources (HR) system, keeping track of your current employees’ payroll and adding new employees in the system can be difficult. It’s fair to say your stress levels probably increase with the thought of the next pay period or the …

Best Practices Dealership Operations & Processes

Should You Be Cross Training New Employees?

Traditional roles in dealership culture are changing rapidly, and current employee structures need to adapt accordingly. In the past, it was not uncommon for a dealership to foster a culture where most employees operated within siloes. For example, sales associates and finance & insurance (F&I) personnel traditionally were relegated to two separate departments with little-to-no …

Best Practices Dealership Marketing Dealership Operations & Processes

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …

Best Practices Dealership Marketing

Why Would Anyone Buy a Car From Your Dealership – Really?

[highlight color=”#fddcaf” font=”black”]We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it?[/highlight] Why Buy A New Vehicle From Your Dealership? I love working with car dealers to create a comprehensive marketing road map …

Best Practices

A Camera, a Process and $288K to the Bottom Line

If not for a camera and a process, I wouldn’t be writing this article behind a desk inside a publically traded company. eCarList’s founder, Len Critcher, sold over 6,000 cars online with a camera and two porters…oh, and some incredible software developed in-house to merchandise and distribute his vehicles to the web. Chances are you …

Industry News & Trends

Is Your Dealership Chat Used or Abused?

Do you really know what your dealership website chat is doing for you? Those of us with chat on our dealer sites know that chat is an amazing lead generator, but, do you really know what your chat is doing for you? Likewize, do you really know what chat is doing for your shoppers? It’s …

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dealership – DealerRefresh

The 10 Best Auto Dealer Sales Blogs for 2019

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

How Your Dealership Can Compete with Amazon and Carvana

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

4 Reasons to Stop Using Your DMS as a HR System

Should You Be Cross Training New Employees?

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Why Would Anyone Buy a Car From Your Dealership – Really?

A Camera, a Process and $288K to the Bottom Line

Is Your Dealership Chat Used or Abused?