Let’s be clear about the best “anything” when it comes to helping dealers sell cars: This new, best “thing” is only as good as the execution by your team.
The best CRM for you and your team, for example, is the one that they’ll use. Period.
It’s one that is intuitive and simple; and one that will help them communicate with your customers and prospects. The bells and whistles are what sells a CRM, but it’s your team’s execution that determines whether your CRM provider is a vendor selling you a product or a partner helping you sell cars.
While no CRM will sell you a car by itself, bad CRMs – those your team cannot or will not fully utilize – can cost you sales.
Lately, many of the CRMs often thought of as among the best customer relationship management tools in automotive have been falling flat for dealers. From reports that seem to come from a “random number generator” (providing often vastly different results depending on the day you run the report or where you grab the data) to impossible to implement work flows (preventing your team from easily customizing processes to fit specific customer profiles); these once highly-recommended products are being cursed in sales rooms across America.