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Dealership Marketing

Are Internet Specials like Pulling Teeth?

Hello, my name is Alex and I’ve been handling Internet specials my automotive group since 2001. Every month there are 10 or more franchises I have to create sets of specials for, and I really enjoy it! However, I really can’t stand how hard it is to extract information from the stores who I make …

4 Letters That Will Sell You More Cars This Month

How many times have you heard or even said to yourself… “I’ve sent this customer 5 emails and I have yet to hear anything back” or “These Internet customers never call me back”, maybe even “I send them a price and I never hear back”.. No doubt about it, sending emails to someone who never …

Are you missing internet leads from your dealer website?

Cliff Banks over at Wards Dealer Business wrote an article with Lisa Keller of eValuation Inc. on how we, as Internet sales managers, need to be careful that our leads are not “evaporating”. Basically saying; it’s always possible for technical problems to arise (like servers crashing) and not allowing leads from our website to make …

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