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Foureyes – DealerRefresh

Best PracticesDealership Communication ToolsDealership Marketing

Tips to Improve Follow-Up With Car Buyers

  • Megan Walsh
  • Posted onOct 8, 2019 at 1:00 PM
  • 0 Comments
It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther down the pipeline. But how do you know if or when your customers really want to hear from you? It’s not that prospects don’t want …

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Dealership MarketingOpinions & Advice

Competing With Convenience

  • Laura Hemphill
  • Posted onSep 26, 2019 at 4:28 PM
  • 1 Comments
As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom and Carvana are building their brands and marketing around the idea that they can make car buying an easy, convenient, and even enjoyable online shopping …

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Dealership Communication ToolsDealership Marketing

3 Tools to Re-Engage Cold Leads

  • Laura Hemphill
  • Posted onAug 27, 2019 at 2:00 PM
  • 0 Comments
If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a few tools, you can re-engage cold leads and find warm leads you thought were lost. 1. Use Sales Intelligence to Reconsider Lost Leads Our data …

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Best PracticesDealership Communication ToolsDealership Marketing

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

  • Laura Hemphill
  • Posted onAug 13, 2019 at 6:12 PM
  • 0 Comments
Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

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