google adwords – DealerRefresh | DealerRefresh Automotive Dealer Forums

Your Marketing ROI is Not a Zero-Sum Game

It’s a new year, and that means we’re all thinking about how to get the best marketing ROI in 2019. To start, we have to assess- what’s been working and what hasn’t? What stays for another year, and what needs to go? It’s vital to assess the value of all your marketing efforts. But the assessment …

Dealership Marketing

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …

Dealership Marketing Sponsored Content

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

Best Practices Dealership Marketing Industry News & Trends

2 Strategies to Reduce Your AdWords Cost per VDP View

Dealers are spending more and more money each year on Google AdWords campaigns. AdWords can be a very effective way to connect dealers with in-market shoppers. With budgets increasing, I want to encourage dealers to demand more transparent reporting from their AdWords management agencies. In particular, I would like dealers to request that each AdWords campaign …

Best Practices

Did You Receive Your Google Places Notice?

It is nothing new to say that Google Places can be a pain in the neck especially if you have multiple franchises located at the same physical address. PCG has been working with the industry to educate, assist, and correct Google Places pages so that they can be leveraged during the Zero Moment of Truth. …

Dealership Marketing

The not so near close distant future of Google paid search expandable ads for your dealers inventory

Could we be looking at the new Google AdWords expandable product listings? Google has been testing this new expandable product listing for sponsored ads across the board with other vertical markets. Have you seen it? Some worry that these new expandable ads will push the natural ads too far down the page but I think …