Best PracticesDealership Communication ToolsDealership Marketing

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …
Best PracticesDealership MarketingIndustry News & Trends

5 Ways You’re Sabotaging Your Own AdWords Account

[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …
Best PracticesDealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …
Best PracticesIndustry EventsIndustry News & Trends

Digital Summit 2013 at Google Review with Kevin Frye

[highlight color=”#FAAC58″ font=”black”]Thanks to Kevin Frye for taking the time this weekend to give everyone a his view of this years Digital Summit on Mountain View. DealerRefresh was once again a proud sponsor and sends another Thank You to all that attended and helped make this amazing conference happen.[/highlight]   Straight from the horse’s mouth! – That …