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In Defense of the Animated GIF

A Simple Overlooked Technique – Yet so Effective Last week, Google+ announced that you can use animated gifs for your profile photo, and provided some search results on how to get started. Playing nicely with gifs is yet another feature that Google+ has over Facebook, and I believe gifs should be a regular part of …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

Automotive News Pokes at GM for their Mandates Reputation Management

Latest HOT Discussion in the Forums GM Mandates Reputation Management Throwing more fuel to the fire – did anyone see the article Automotive News published today? Automotive News speaks Greg Mays of Greg Mays Chevy in Texas. A few quotes from the article but follow the link below to read more… Enough mandates, already! – IT …

Dealership Marketing

Google Jelly Bean SERPs – a Treat for Some!

Google’s new Jelly Bean SERPs SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is the SERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world. Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. …

Does Your Dealers Website Use Adaptive Website Technology?

Have you looked at your Google Analytics data lately? Have you noticed the rise of visitors to your dealers website that are using mobile devices? When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices. It should come as no surprise that a majority of those users …

Dealership Marketing Opinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …

Industry News & Trends

Google Changes Organic Search Results Rules

I often remark why it will be difficult to publish a traditional book on SEO for car dealers when the rules pertaining to Google search results continue to change. On Friday August 20th, Google announced another change in how organic search results will be displayed in SERP’s. The 10 organic listings shown on any search …

Industry Events

Google Analytics and Webmaster Tools Webinar with Brian Pasch

DealerRefresh and Brian Pasch are teaming up to offer dealers an invaluable webinar on how to utilize Google Webmaster Tools. Google provides a number of free tools that provide a wealth of information to anyone seeking to increase traffic, leads and sales to their website. Google Webmaster Tools, Google Analytics and Google Insights for Search …

Industry News & Trends

The Weekly Refresh – Mark Dubis, Google, eBay, Chavez and Feedburner

I thought it would be a good idea to start a new random posting/s with links to relevant news and maybe even some not so relevant news that in someway might (or might not) have an impact on this side of the business and us Internet Sales Managers. So here we go.. The Weekly Refresh. …

Industry News & Trends