internet marketing – DealerRefresh | DealerRefresh Automotive Dealer Forums

De-mystifying the Third-Party “Mystery” Lead

When I think back to the days of running an Internet department, I have many fond memories. I loved the hustle and bustle of the dealership and the smiles on the faces of people driving away in their new car. My BDC was set up so that I was in the same area as my …

AutoTrader IHS 2016 car buyer Journey header

Best Practices Dealership Marketing

What Does the 2016 Car Buyer Journey Say?

“The 2016 Car Buyer Journey” sets out to capture the journey that car buyers are taking when purchasing a new or used vehicle. The numbers are not sexy or overly novel, but they can provide a roadmap for where dealerships should consider investing their advertising dollars as well as the top places to capture customers’ attention and drive …

Best Practices Dealership Marketing Industry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …

Dealership Marketing

Google Jelly Bean SERPs – a Treat for Some!

Google’s new Jelly Bean SERPs SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is the SERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world. Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. …

Best Practices Dealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …

Industry Events

REVEAL THE POWER of 1st Party Leads – Webinar

Myself and Alex (along with Jennifer Suzuki and David Kain) will be part of the 1st Party Leads webinar hosted by Dealer.com. Be sure to check back here for the full recording and posting of the webinar. Until then, be sure to check out the ALL NEW DealerRefresh Dealer Technology Forum for best practices with …