Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results
CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is a platform developed with the understanding that dealerships need a better, more efficient way to track and measure their marketing efforts, and is the result of research from PCG’s Brian Pasch and is now fully linked to LotLinx TURN™, a platform that gives dealers valuable metrics on shoppers targeted, total spend, sold VINS, conversions, and engagements on VDPs. LotLinx customers can seamlessly access VistaDash metrics from their TURN dashboard, and now have an enhanced ability to make better marketing decisions to improve their ROI and digital ad spend.
VistaDash is the brainchild of automotive digital marketing expert Brian Pasch, whose book “Swimming with the Digital Sharks” has been hailed the auto industry for its research on digital advertising inefficiencies and dealers’ inability to obtain actionable marketing metrics. VistaDash’s metrics that inspect ad traffic quality allow dealership managers to quickly inspect and identify ways to increase their Return on Ad Spend (ROAS). VistaDash was developed by PCG Companies, an industry leader in online marketing strategies and education for the automotive community.