Google’s new Jelly Bean SERPs
SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is the SERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world.
Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. The next most popular search type combines a “locale indicator” plus a manufacturer name. Boston + Ford is one example. These two SERP results can drive up to 80% of a dealer’s search traffic, so it’s important to own these search phrases.