This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits.
Between August and September of this year, Contact At Once! asked its dealer-base to participate in an annual survey about live chat and more than 2,500 of them responded, sharing their experiences and providing their feedback. Here are a few takeaways from the survey:
Do Dealers Sell Cars to People Who Chat?
