Best PracticesDealership Marketing

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …
Best PracticesDealership MarketingOpinions & Advice

Why Dealer Reviews of Automotive Vendors Matter

Customer reviews have become a first stop for today’s savvy shoppers. Online reviews exist for everything from the quality of electronics and computer accessories to which linens are best for a guest room. While the glut of customer reviews can be overwhelming, they illustrate how much stock people put into reviews and how important they …