Best PracticesDealership Marketing

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by those that do not. In fact, 74% of customers express frustration at being shown website content not specifically relevant to their needs, demonstrating the new standard of personalization that has taken hold across industries. With 88% …
Best PracticesDealership Marketing

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …
Best PracticesDealership Marketing

How to Turn Shoppers from Third-Party Automotive Sites into Buyers at Your Dealership

This is a great time in the auto industry for dealers looking to capitalize on technologies that drive leads and grow sales from third-party automotive websites. Consumers have evolved and continue to command more and more seamless and transparent digital engagement with dealers, forcing companies and dealerships to evolve as well. One such emergence over the years as …
Best PracticesDealership Marketing

5 Tips for Maximizing the Shopper’s Website Experience

We’ve all been watching the automotive industry’s dramatic change as more and more services move online. Dealerships have turned their websites into digital showrooms, seamless extensions of their brick-and-mortar dealership floors. New online platforms abound to help shoppers with everything from browsing to price comparing to financing. For example, Chase has rolled out a new …
Best PracticesDealership Communication ToolsDealership Marketing

The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …