Opinions & Advice

How Automotive Can Get More Personal with Machine Learning

Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization for shoppers. These destinations use machine learning to understand customers’ wants and needs and to provide …
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INFOGRAPHIC: The Concierge Economy and Your Dealership

What do grocery stores, weather apps, and streaming content providers have in common? ANSWER: They all use concierge services to personalize the user experience, and drive revenue. Concierge services include anything that puts items or services in front of customers before they even realize they need it. It’s the approach behind grocery stores that present …
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VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
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INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
Best PracticesDealership Marketing

VIDEO: Creating a Personalized Dealership Website

The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that personalized experience to online shoppers without face-to-face interaction. With smart targeting personalization technology, dealerships can create a customized online shopping experience that builds trust, promotes satisfaction, and boosts leads and sales. A personalized digital dealership …
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How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by those that do not. In fact, 74% of customers express frustration at being shown website content not specifically relevant to their needs, demonstrating the new standard of personalization that has taken hold across industries. With 88% …
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Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …
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The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …