Are You Texting Your Customers?
It’s no secret texting has become a go-to option with your dealership’s prospective customers. In fact, several studies show that more than 98% of your customers will read a text sent to them within two minutes! Not to mention, unlike email, your customer will continue to see the text message in their inbox (each time …
Stop Wasting Your Money on Phone Training!
Stop Wasting Your Money on Phone Training! Wait… what? Did I just read what I think I read? Yep. One of the biggest wastes of money I see for most dealers today is the $1,000 to $5,000 every month they shell out for outsourced phone training. Whether the budget is used for interactive online phone …
How Ricky Bobby Will Fix Your Service Retention Problem
You may be wondering what the movie Talladega Nights has to do with running an excellent Service BDC. The connection goes a little deeper than NASCAR. I am about to make some of your heads spin. I am not a HUGE fan of NASCAR. I feel like that is slightly sacrilegious in this industry, …
This One Simple Tip WILL Increase Your Sales – Tomorrow!
Do your salespeople need to be a little more….BUELLER? Immortalized for living one of the most id-centric, free-wheeling days on film, Ferris Bueller is an icon of ‘living the dream’. Matthew Broderick inhabited the role with a rebel-with-a-clue bravado that made us feel he was destined for greatness. And he was. Ferris would live an …
Dealerships Ignore More Than a Third of Their Customers
I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?
Handling the “Best Price” Question Over the Phone
Can You Handle the BEST Price Question? As I travel the country training automotive sales professionals on the proper techniques for handling phone shoppers, I am often asked the price question. “Jerry, how do you handle the customer who just wants the best price over the phone?” Well, that’s a great question and I address …
