roi – DealerRefresh | DealerRefresh Automotive Dealer Forums

Your Marketing ROI is Not a Zero-Sum Game

It’s a new year, and that means we’re all thinking about how to get the best marketing ROI in 2019. To start, we have to assess- what’s been working and what hasn’t? What stays for another year, and what needs to go? It’s vital to assess the value of all your marketing efforts. But the assessment …

Dealership Marketing

Two Important Goals for Long-Term Profitability

As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high. While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media. Considering that …

Why aren't dealers seeing enough ROI in Social Media

Dealership Marketing

4 Tips for Bridging the Gap with Dealers and Social Media

Automotive brands have embraced social media as a way to keep their brands in front of people. But auto dealers and service centers are not necessarily seeing the benefits. In fact, even the New York times highlighted this problem in an early 2015 article titled, “The Gap Between Auto Dealers and Social Media.” The gist …

Social Mobile Customer Engagement with Tangible ROI by HELIO

Dealership Marketing

Facebook is King. Better Get on Board!

Facebook is not just for social conversations. It’s a social community with brands and storefronts, and for those that understand the power of Facebook and can harness it, a ton of possibilities exist. Dealers are looking for ways to promote their business and ultimately be profitable with Facebook, but so far, few are seeing the …

Industry News & Trends

Is Your Dealership Chat Used or Abused?

Do you really know what your dealership website chat is doing for you? Those of us with chat on our dealer sites know that chat is an amazing lead generator, but, do you really know what your chat is doing for you? Likewize, do you really know what chat is doing for your shoppers? It’s …

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roi – DealerRefresh

Your Marketing ROI is Not a Zero-Sum Game

Is Your Dealership Chat Used or Abused?