selling used cars – DealerRefresh | DealerRefresh Automotive Dealer Forums

The “Secrets” to Selling More Used Cars for More Gross

The “Secrets” to Selling More Used Cars for More Gross Every great used car manager you or I have ever met already knows the “secrets” to selling more used cars for more gross profit. (I wrote “secrets” in quotes, because these aren’t really secrets – since everyone knows them – they’re more like axioms …

Best Practices Dealership Marketing Dealership Operations & Processes

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

Best Practices

The Speed of Profit: Buy a Lot. Sell Fast!

Work smarter, not harder has become a well-known business axiom. But defining ‘smarter’ is often based on the industry and when it comes to selling cars, working smarter means working faster. Once you buy a car, no matter what the price, the clock starts ticking. And with each passing moment, the potential profit on that …

Dealership Marketing

Consumers really are drawn to prices that end with a…

Ninety Nine – “99”. It’s true – consumers really are drawn to prices that end in “99.” We recently conducted some research that analyzed just how much more used car shoppers gravitated to used car listings ending in “99” and the results were conclusive: there was a significant lift in clicks from vehicle search results …

Industry Events

Auto Remarketing CPO Forum, The Certified Conference – Review

The Used Car Business IS the Internet Business San Diego Monday and Tuesday was a great location for the Auto Remarketing CPO Forum, The Certified Conference. I was fortunate enough to be invited to be on a panel of Dealers speaking on Inventory Management and being as this was a one room conference I got …

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selling used cars – DealerRefresh

The “Secrets” to Selling More Used Cars for More Gross

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

The Speed of Profit: Buy a Lot. Sell Fast!

Consumers really are drawn to prices that end with a…

Auto Remarketing CPO Forum, The Certified Conference – Review