Best PracticesDealership Communication ToolsDealership MarketingOpinions & Advice

For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …
Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …