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SocialDealer – DealerRefresh

Pump-up Market Share Using Social Incentives
Pump-up Market Share Using Social Incentives
Best PracticesDealership MarketingSponsored Content

How to “Pump Up” Market Share Using Social Incentives

  • AutoHook
  • Posted onMay 25, 2017 at 8:52 AM
  • 0 Comments
In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales data with consumer databases, the dealer was able to determine that they were losing more than 50% of sales to competitors in …

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