Retargeting Program for Auto Dealers
Retargeting Program for Auto Dealers
Best PracticesDealership Marketing

VIDEO: How to Design a Retargeting Program to Increase Return Visitors

If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website. But if you didn’t catch it… well bad luck. Just kidding! The most website traffic comes from …

Read more…

What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
Best PracticesDealership Marketing

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars. Used cars are completely unique, there is limited OEM marketing support, and sometimes they’re …

Read more…

Best PracticesDealership MarketingDealership Operations & Processes

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

Read more…

How to reach buyers at every stage of the journey
How to reach buyers at every stage of the journey
Best PracticesDealership Marketing

How to Attract In-Market Buyers at Every Stage of the Journey

As digital marketers, it’s your job to attract buyers that are shopping online, and as GMs, you have seen the impact that online media has on sales and the bottom line. However, with new players coming into the fold and existing dealers upping their investments, it will be increasingly difficult to reach car buyers with …

Read more…

Ad Sales guy trying to sell you advertising you just don't need.
Ad Sales guy trying to sell you advertising you just don't need.
Best PracticesDealership Marketing

The Absolute Best Places you can Trim your Advertising Dollars

“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at the time but none-the-less were still profiting from the exposure. Is the same true in automotive advertising? Can you effectively throw money at any form of advertising and still sell cars? Yes, you …

Read more…

Three Ways Dealerships Fall Short Marketing Their Cars
Three Ways Dealerships Fall Short Marketing Their Cars
Best PracticesDealership Marketing

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same. Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with …

Read more…

Not all display ads are created equally
Not all display ads are created equally
Best PracticesDealership Marketing

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

Read more…