Best PracticesDealership Communication ToolsDealership Marketing

4 Texting Tips to Maximize the Online Experience with Your Dealership

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your …
Best PracticesDealership Marketing

How to Turn Shoppers from Third-Party Automotive Sites into Buyers at Your Dealership

This is a great time in the auto industry for dealers looking to capitalize on technologies that drive leads and grow sales from third-party automotive websites. Consumers have evolved and continue to command more and more seamless and transparent digital engagement with dealers, forcing companies and dealerships to evolve as well. One such emergence over the years as …
Best PracticesDealership Communication Tools

The Three “C’s” of SMS Compliance for Auto Dealers

If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer …
Best PracticesDealership Communication ToolsDealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …
Best PracticesDealership Communication Tools

Looking for Alternative Ways to Stock Used Vehicles?

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. Of course all dealers take trade-ins, but that is not a proactive strategy. That is a conversion strategy. Traditionally dealers have relied …