third party leads – DealerRefresh | DealerRefresh Automotive Dealer Forums

Down Market? Time for a Little “Old School” Automotive

Listen to Audio Version Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” …

Free Car Sales Video Training Series: Turning Auto Leads Into Engagements

When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call, email, or text. But when they inquire with you indirectly by way of third-party automotive sites, sometimes their association with your dealership can be fuzzy, or in some instances, completely unexpected …

Dealership Marketing

Third Party Automotive Leads Are Like Tainted Wine

I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the past. Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can …

Dealership Marketing

Is Edmunds STEALING from you?

Edmunds.com, they’re stealing from me! We spend a lot of money with Edmunds. We buy leads off their site (through a third-party) and participate in their PDP program for premium placement. We have been a very good customer of theirs for YEARS! And they’ve been good to us….until now. Before I get into what is …

Dealership Marketing

Can Search Engine Marketing Destroy Your Dealers Budget?

Search Can Destroy Budgets Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a …

Dealership Marketing

Blueprint Series: Third-Party Lead Providers

What do you want from your 3rd Party Lead Vendors? A. ROIB. ConversionC. MarketingD. All of the above Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you …

Dealership Marketing

iMotors leads and my review and experience X2!!

iMotors / Reply leads for your dealer interest sales department I “usually” keep my negative opinions to myself. BUT there are times where I find the need to take my voice above the boundaries. When I first started here at Mercedes-Benz of Hagerstown, I quickly jumped on board with a few 3rd party lead vendors …