What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles.
Best PracticesDealership Marketing

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars. Used cars are completely unique, there is limited OEM marketing support, and sometimes they’re …

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Best PracticesDealership MarketingDealership Operations & Processes

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

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