8 Tips on How to Engage Website Visitors and Capture More Leads
Dealers in 2017 report that their number one priority for digital marketing is increasing lead conversion. However, there’s more to reaching online customers than getting them to fill out forms, since we know only 10% of car shoppers will fill out an online contact form or communicate via email. Many car shoppers engage with your …
Some Website “Expert” Adjusted Your Buttons, And It’s Costing You Sales!
Website Buttons… and why in the world are you letting self-appointed “experts” screw everything up? There are two quotes from baseball’s late, great Rocky Bridges that I just love: “Albuquerque: You can’t spell it, but you can smell it.” and “There are three things the average man thinks he can do better than anybody else: …
Should Dealership Map Views Be Counted as a Conversion?
Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric to be just as important as leads and phone calls for years. Admittedly I have no idea what they’re doing today as I …
