Not huge news but non the less worthy of a posting. The Cobalt Group has bought OnStation.
I sat through 2 Onstation demo’s and was never too impressed. They had a decent service follow-up but I thought they lacked in the sales end of their product and their email program looked very generic and primitive. BUT since I never personally used them I can’t comment on how well their services are.
I guess The Cobalt Group thought they would be an asset to their portfolio. I think we might see The Cobalt Group in the news more lately. Just a hunch..
Do any readers use OnStation..share some comments?
-OnStation is a provider of automatic, email-based customer lifecycle management solutions to auto dealers. The Company’s main product, e-Advantage, extracts customer information from the DMS (dealer management system), discovers and authenticates email addresses for these customers, and creates automatic email marketing campaigns for all stages of the customer lifecycle.
– The Cobalt Group is a provider of marketing services to automotive manufacturers and dealers throughout North America.