Industry News & Trends

The secret of the web (hint: it’s a virtue) by Seth Godin

This is something Seth Godin posted on his blog yesterday.  I thought it needed to be shared. 

Link to the original article.



Google was a very good search engine for two years before you started using it.

The iPod was a dud.

I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn’t work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.

The irony of the web is that the tactics work really quickly. You
friend someone on Facebook and two minutes later, they friend you back.

But the strategy still takes forever. The strategy is the hard part, not the tactics.

I discovered a lucky secret the hard way about thirty years ago: you
can outlast the other guys if you try. If you stick at stuff that bores
them, it accrues. Drip, drip, drip you win.

It still takes ten years to become a success, web or no web. The
frustrating part is that you see your tactics fail right away. The good
news is that over time, you get the satisfaction of watching those
tactics succeed right away.

The trap: Show up at a new social network, invest two hours, be
really aggressive with people, make some noise and then leave in

The trap: Use all your money to build a fancy website and leave no
money or patience for the hundred revisions you’ll need to do.

The trap: read the tech blogs and fall in love with the
bleeding-edge hip sites and lose focus on the long-term players that
deliver real value.

The trap: sprint all day and run out of energy before the marathon even starts.

The media wants overnight successes (so they have someone to tear
down). Ignore them. Ignore the early adopter critics that never have
enough to play with. Ignore your investors that want proven tactics and
predictable instant results. Listen instead to your real customers, to
your vision and make something for the long haul. Because that’s how
long it’s going to take, guys.

Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
Alex - great post. Seth has so many useful items for any business & marketing initiative.

If you want the opportunity to interact with Seth, and other like-minded people, buy his new book Tribes. Buying it will grant you exclusive access to his new social network: (its closed until October)

Jeff told me about Tribes, and it is definitely on my shopping list!
left one out:
Trying to stay within a budget for a project and instead of spending on worthy causes you skimp to stay under budget only to cause you more grief in the long run.
sorry just venting :)
Is the Government the only business that doesn't care about budgets?
  • J
    Jeff Kershner
  • August 12, 2008
Can never get enough of Seth.

I was at a dealer strategy session for AutoTrader a few weeks and one of the GM's for a smaller dealer group kept referencing to "Purple Cow".

I've attended a few other dealer seminars and have heard others talk about purple cow, meatball sunday and a few other Seth books. I bet it wasn't even a year ago that you would have never heard the dealer community reference Seth Godin. Are dealers catching on?

Now if someone at JD Power or NADA could get him to speak at their convention, that would be a move.
@ Jeff - Getting them to pony up his $50K speaking fee may be the only reason he hasn't. :P