I often think the Internet Sales Manager position is the toughest job in
the dealership! Would you agree?
We are constantly defending our department, fighting for larger budgets
and overall respect for our department. We are often the one that establishes
any form of process for sales and follow-up within the dealer.
We have to interact sitting behind a computer, know how to send effective
persuasive emails, get customers on the phone, schedule appointments, manage our
inventory, update our websites, post specials, deal with lead providers and
other 3rd party companies, track statistics from our websites and sales (that
the typical floor sales manager would not even understand the concept of).
Then the very next minute we have to put our game face on to meet and greet
a customer, demo and close a sale.
Ohh, I could go on and on. Just keeping up with the technology is a job by
itself but then you have to understand Search Engines, ILM or CRM software too.
Then you have a month where everything comes together, reaching some crazy
high percentage of over all sales only to cause the RED FLAGS to rise.
You’re questioned.."how you could sell as many cars" and are they all really
You have to LOVE IT!! You know why..because you track everything and you
have to ammo to prove that every customer you sold using internet marketing was
indeed a sale that is fully creditable to your efforts.
Split personalities is what you have to have in this realm. That is what
makes a true Internet sales manager so different and such a commodity. We are
a rare species.
So this leads me to a POLL…As an Internet Sales Manager, are you paid what your
Take the poll and share with others some of your thoughts and comments!