I am a new Internet Sales Manager for Don Elliott Autoworld. When I started in Dec. the department was not performing. I have managed to turn things around and last month I sold 30% of the dealerships sales. I am always trying to find ways to to something better.
My question that I have is; our dealers name is being bought by several of our competitors and companies such as Dealix and so forth. I have been trying to do some research on getting a Trademark or Service Mark on the Name Don Elliott. My dealer feels that I can do it and that there is no need for legal assistance.
I have investigated the process for this and I am wondering if this even help? Should or can I Trademark the phrase Don Elliott Wharton TX. Does it matter if I included the town and state or should it just be the Owners Name?
If you could please help or give some guidance.