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TrueCar Sued by Dealers

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Screen Shot 2015-03-09 at 9.39.36 PM TrueCar sued by dealers for ‘false advertising’

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar’s advertisements falsely claim that consumers who use the vehicle-shopping site’s services can buy a car without haggling or negotiations.

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Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.