Date: Friday, August 14
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here
As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them.
Kimmel will moderate this DealerADvantage Live session, which will include a panel of industry experts. She will be joined by: Rob Fontano, internet sales director for John Marazzi Nissan in Naples, Fla.; and the “one and only” Alex Snyder, ecommerce director for Checkered Flag Automotive Group in Virginia Beach, Va.
Attendees will get advice on how to:
- Identify which social media sites connect your store with in-market shoppers.
- Incorporate social media sites into your sales process.
- Develop site-specific tactics that help you engage car buyers and encourage open communication.
- Determine who should manage your social media presence.
Be sure to attend and give Alex a hard time. Have your questions queued up!