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Are You Seeing a Decline in Dealership Website Lead Conversions?

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What Percentage Did Your Website Leads Drop Comapred to This Month Last Year?

From various discussions with various people from various locations, leads in general appear to be on the decline. However, I’m looking for some specific metrics on just how bad this is.

Some of the stores I’m working with are down 60-80% from last year, but it’s not all in one area.

Specifically I’m wondering about website leads – not so much third party leads, AutoTrader, etc.

Have you seen a decline in website leads over the last year?

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