Brian Tucker (Internet Director at Swope Toyota) and I (Alex Snyder) had a long conversation about this the other evening and we wanted to hear what you guys have to say. This is the email Brian sent that sparked the conversation:
I would like to hear some feedback on what is considered “best practice” on listing your inventory with third party sites such as AutoTrader.com or Cars.com. When is the best time to release inventory and what processes do you guys
and gals have in place to ensure that it is done correctly?
- DMS sends the inventory live without any prices or info and use default stock images until the proper photos and comments can be placed?
- Send inventory live after initial quick review and use a place holder such as a “out for bath” icon in place of the stock images until photos and info are ready?
- Do not release inventory till it is completely web ready and all pictures, custom comments and service inspections have been completed.
I have tried variations of all three and have some different opinions on each but would love to hear some feedback from the PROS!