I would like to hear some thoughts and/or comments on Online Display advertising and Pay-Per-Click (SEM). Who is doing this currently?
Who uses what company, and who is doing it themselves. At my dealer I have done some research on both PPC and Online Display Advertising. I currently have BZ Results managing my PPC Campaigns on Google and Yahoo. I am very pleased with the results and the amount of leads I am getting directly from these campaigns. I recently have built up these campaigns to the point I am no longer relying on third-party lead providers, i.e. Dealix, Automotive.com, etc. Is this really a good idea, or should I still be buying those third-party leads? Typically an internet lead from your dealer website will close at a higher rate than third-party leads.
Also, I’m looking to take this one step further and add some display advertising in conjunction with my PPC Campaigns. I’m told both work good separately but the impact of combining the two is greater than the sum of the effects of search and display individually. In other words the synergistic effect; add two and two and you get five. What are your thoughts?
Business Development Director