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Unfortunately, the client thinks too much, too many times, what they want instead of seeking customer motivators.
Your successful dealerships are embracing the “voice of the customer” much more and addressing their needs. Heck, those dealerships enabling the consumer to purchase on their terms are obviously leading the automotive internet marketplace.
Frank Davis
July 26th, 2008
That one really hits home
Lao Shi
July 27th, 2008
Reminds me of a number of presentations I have seen over the years.
Andy Warner
July 27th, 2008
This is hilarious and spot on.
Unfortunately, the client thinks too much, too many times, what they want instead of seeking customer motivators.
Your successful dealerships are embracing the “voice of the customer” much more and addressing their needs. Heck, those dealerships enabling the consumer to purchase on their terms are obviously leading the automotive internet marketplace.
Alex Snyder
July 28th, 2008
That’s funny and so true.
Gilbert Chavez
July 29th, 2008
Jeff,
That is the best one I have seen in a long time.