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“The Process” video

Posted by Jeff Kershner | Saturday, July 26, 2008 | Posted in Opinions & Advice

If you have ever worked with dealer advertising and marketing, you will enjoy this video!

For anyone that has ever had to deal with Honda DMA compliance. You’ll love this little cartoon put together by an anonymous cartoonist.

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Gilbert Chavez

Jeff,

That is the best one I have seen in a long time.

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Alex Snyder

That's funny and so true.

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Andy Warner

This is hilarious and spot on.

Unfortunately, the client thinks too much, too many times, what they want instead of seeking customer motivators.

Your successful dealerships are embracing the "voice of the customer" much more and addressing their needs. Heck, those dealerships enabling the consumer to purchase on their terms are obviously leading the automotive internet marketplace.

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Lao Shi

Reminds me of a number of presentations I have seen over the years.

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Frank Davis

That one really hits home

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