Dominion Enterprises Acquires Autobase, Inc.
"Dominion Enterprises, a leading media and information services company, announced today that it has acquired Autobase, the leading supplier of auto dealership marketing and sales solutions. Terms of the transaction were not disclosed."
Dominion also purchased InterActive Financial Marketing Group (a special finance lead generation and marketing company) based out of Virginia just last week. I guess since Dominion moved their headquaters to Norfolk VA, they figured they may as well buy someone around the corner from the new office.
In case you’re not aware, Dominion Enterprises (in the automotive sector) already owns:
Dealerskins – Dealer web design provider and the queen of Flash (BZ wears the kings hat).
Dealer Specialties – photo and video collection services, I’m sure we all know they are.
Just Automotive – direct marketing company for dealers
XiGroup – Another web design firm for dealers
Mailmark – Another direct marketer
SelectQu – A data integration software company for automotive related businesses
And now they have a full fledged CRM software to add to their repertoire. I personally have never been a huge fan of AutoBase CRM but I heard they have made some improvements since I saw it last. They did finally add some ILM features that I saw at NADA earlier this year (though again, not too impressed). However, one of the managers that I work with swears by it and thought it was the best thing since sliced bread.
So where exactly is Dominion heading with all of these acquisitions?
Update: Read "Dominion Enterprises: The Unwieldy Conglomerate" for a little deeper history.