AutoTrader.com and NADAguides.com announce a strategic partnership. AutoTrader.com will be powering NADAguides.com vehicle listings on both the New Car Center and Used Car Center at NADAguides.com.
So now when your dealer advertises with Autotrader your vehicles will now be listed on NADAguides as well. Actually, the basic search feature is located on NADAguides.com then once you click on the "search" button it links you to the detailed search page on AutoTrader.com
NADAguides.com will now be the "premier" vehicle pricing source at AutoTrader.com. When shoppers are looking for used cars to purchase, they can instantly access NADAguides.com vehicle pricing as part of their research process.
I quote – ”The NADAguides.com and AutoTrader.com brands are two of the most trusted, well-known brands in the automotive industry,” said Lenny Sims, Director of Operations, NADAguides.com. “Both organizations have a longstanding relationship. It makes perfect sense for us to create this partnership to provide car buyers and sellers with the most comprehensive vehicle services available on the Internet today.”
I’m not sure how I feel about that! We all know that NADAguides are NOT the "standards" that most dealers go by. I’m located in the Northern Atlantic region and we have NEVER use NADA for anything other then loan values for the banks. I have always found NADA to be too high for Trade-in and Retail values.
This might not be a great move for AutoTrader. I always wondered how much real research these companies do before they make their decisions. Are they gathering "real" information from dealers in different regions of the United States??
Whats your opinion??