Industry News & Trends

Best Brand for Internet Response Goes To…

If you’re in the market for a Land Rover, Porsche or Lexus your experience was likely better than those who were shopping for a Chevrolet, Scion or Mini.

Why? Recently, Pied Piper released the findings from their annual mystery-shopping that measures dealerships responsiveness to online inquiries.

While scores as an industry have remained steady 21 out of 33 brands did improve their individual scores.

So, here are some key findings:

The quick and personalized response wins the race The brands who do so gain market share. The brands who don’t, those relying on quick CRM responders lose market share.

14,500 mystery shopped leads were submitted. 7% went unanswered. Holy crap!

Why do you think Lexus comes in at numbers 1?



Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.