Industry News & Trends

The Weekly Refresh – Bill Heard Chevy, Video Advertising, Larry Tabloff, Google G1 or BlackBerry Storm

  • Weekly_refreshBill Heard Chevrolet closes all of their 13 Chevy dealers. Of course it’s easy the blame current market conditions, but did the online reputation of their dealers have any influence on this as well? Cliff Banks and Amit Aggarwal both explorer this possibility.
  • Online Video Advertising Starts Looking Good
    – “With 67% of all Internet users now viewing some form of video advertising—in-stream, in-banner or in-text—at least once a month, the audience has reached critical mass,” says David Hallerman. Here is the entire eMarketer article
  • Larry Tabloff Joins Auto Dealer Traffic as Vice President of Sales – What’s happening over there at Black Book Online? Give Jeff a call Larry! Go here for the press release.
  • Where Is Online Video Headed? – eMarketer CEO Geoff Ramsey spoke about the future of online video in another eMarketer article
  • Automotive Internet Sales Rep wanted – found this sorry excuse for a job placement ad. I see so many of these written the same way. “If we give you 100 – 150 Internet leads per month can you sell 20 new cars?” I bet this dealer is dialed in!
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
Online Video Advertising will grow but not to meet eMarketer estimates. We all know why--it's a recession and maybe even a depression. No one wants to talk about how that may cut into advertising dollars. Like every industry in the U.S. currently, there needs to be cost saving alternatives for video advertisers. Hot Pluto offers huge discounts while at the same time providing non-intrusive advertising. The Video Business Directory should be considered as a sensible solution for video advertisers--especially the small businesses across the U.S.--the backbone of America. They should have every opportunity to grow and be able to create a competetive advantage. Hot Pluto is working with to provide much needed discounted solutions.

Brett Hill- CEO
  • B
    Bill Playford
  • October 6, 2008
The dealer is dialed in, or still using dial-up? :)
  • J
  • October 7, 2008
i din't get u.
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DUI </a>

I met with Larry at the conference... He was a key player for me when we contracted with BlackBook Online (which has been a very good move for us). Looks like Auto Dealer Traffic brought in a great addition to their team! Congrats Larry!
Big congrats to Larry!