What do you want from your 3rd Party Lead Vendors?
A. ROI
B. Conversion
C. Marketing
D. All of the above
Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you a lead, except your own website or direct ventures.
This one is for, but not limited to: AAA, AOL, Adtel, AutoExtra, AutoMart, AutoUSA, AutoTrader.com, Jumpstart, CarFax, Cars.com, CarsDirect, Dealix, Edmunds, KBB, NewLeadsPlus, OEM’s, Vehix, Yahoo, USAA, ZAG, etc.

Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...