Industry News & Trends

Car Buyers Getting Older and Richer

What do 51.7 and $80,000 have in common?

That’s the age and median income of today’s average car buyer according to a recent Automotive News article.

The fact they’re older and richer means they’re baby boomers. That means sooner or later they’re going to retire. As you leave the labor force you’re not driving as much and you’re commuting on a daily basis. You’re not driving kids to day care and sporting events.

What are you doing at your dealership to prepare for today’s shopper and the upcoming millennial car shopper (once they are done paying off student debt).