Industry News & Trends

The Weekly Refresh – Dealer Synergy, HotSwap, SEO, Twitter.

Daily_refresh_iconQuite reading DealerRefresh and wrap up the month STRONG!!

  • Sean Bradley, CEO of Dealer Synergy will be presenting a training session for General Managers, Internet Sales Professionals, Sales Managers, BDC and CRC Managers. This Synergy Session is being held at the Renaissance Long Beach Hotel. Good Stuff!!
  • HotSwap To Enter Used Car Market – Think YouTube exclusively for selling cars. HotSwap allows anyone to list a used car for sale with an included video. Next dealers will have to have their own Video and Editing Departments!

That’s it for now..I’ll be writing more about Video when I get the opportunity.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
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    Paul J . Jimenez
  • July 30, 2007
I am the National Account Manager with one of the big 3rd party lead aggregators and I deal with dealer groups all over the country. one thing that I have heard time and time again from dealers that I speak to is how much they get from attending the sessions that are put on by Dealer Synergy. I have witnessed dealerships change thier entire way of doing business after attending one of Sean V. Bradley's seminars. I have never posted on here before but When I saw Jeff's Monday refresh I needed to let the dealer communtiy know that Dealer Synergy is the best there is for training in this industry and I would highly reccomend attendng this next one in L.A. I believe the last one they did was in Atlanta and while I was unable to attend, I heard nothing but extreamly positive feedback from those that did attend, many of whom told me that it was the most insightful and informative session that they have ever attended. Just my 2 cents for what its worth.
First off Paul, thank you for that feedback. It is always great to hear awesome stuff like that from Industry leaders.

I want to let everyone know that I am so excited for this event in LA on August 22nd. This is a little different from some workshops that turn out to be like a time share commercial. NONE of the people at the event are there to talk about their products or services at all. They are there as experts in their fields. As for me, I am humbled by the all star cast of speakers... ALL senior executives, no amateurs at this event. We have CEOs, Founders / GMS as well as some serious Vice Presidents as well. But, what I am the most excited about is the dealers that attend, Last year we had the top dealerships in the world. Towbin Dodge, Norm Reeves, Longo Toyota, Motor City GMC, Fred Beans, Nelson Mazda MAZDA OEM just to name a few. So besides the power point presentations, the break out interactive sessions, the role playing etc... we have SYNERGY. The best feedback was from the dealers in the room. We brainstormed, we learned and we practiced. Last year there were OVER 110 dealers that showed up and this year we are looking for a bigger turn out. I enlisted Mark Dubis, the former Editor of Digital Dealer Magazine and the Interim Director of the AAISP. Mark was responsible for organizing the last AAISP event in Nashville that brought in over 400 registered people... All thirsty for knowledge for Internet Sales and BDC.

I have to tell you, I have been doing this for almost 9 years... Automotive Internet Sales and BDC. I started selling cars on the floor and have over 5 and 1/2 years on the front lines, I am very grateful for where I am in life and the people that I am surrounded by on a daily basis. I am looking forward to giving back to the community. I am not charging very much for the event at all. Its priced at $695 but for all Dealer Refresh readers it is ONLY $295... Includes: Breakfast, lunch and a cocktail networking event with a couple of drink tickets and food! Not bad for $295!

I will be speaking at for 1/2 the day and the other 1/2 will be my expert speakers. It will be truly another amazing event. I hope you all don't miss it.

If you have any questions please feel free to ask.


Sean - I am excite for you and I love how your enthusiasm shows in everything you do.

JK - Just yesterday I set up a twitter account for my self. Here is link. Let's follow -

-Ryan G
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  • July 31, 2007
This does not really have much to do with any one particular posting, but I want to say that this is definitely one of the most informative sites I have come across in the short time I have worked in the automotive/internet space. I spent several years after college at Deloitte as a consultant and thought I knew almost all things IT. Little did I know that being IT savvy does not automatically make you "Internet" savvy. Jeff and all contributors, thanks for all the great information. It is definitely playing a part in increasing my knowledge concerning the Internet and its affect on the auto industry.
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    Jeff Kershner
  • July 31, 2007
Jamie!! Thanks so much for your comment, it's truly appreciated.

Love to have you on the site and sharing your feedback.

I once sent a lead to the Tulsa Mazda dealer mentioned in the write-up for Dealer Synergy. I wanted to see if they would really, truly call every day and leave a message if I didn't answer.

The article I read about them said they call every working day for a full month. I not only received a call every day and at least one email every other day as promised, I got the unexpected surprises of multiple times for the calls ranging from 10am to 8pm, plus I received calls from multiple voices and job positions.

Most importantly, the calls continued for 44 straight working days.

If I was really in the market, I would definitely have tried to buy from them, depending on inventory.

If Dealer Synergy is the reason for this, I can say from the other side of the coin as a "potential customer" that their tactics and trainings probably work.
I wonder what AutoTrader and going to charge for videos... add-on... $1500 a month... :(
Thank you for the comment...

I have to tell you that I can appreciate where you are coming from though... Whenever you read about this company or that company you really have to wonder exactly what is real and what is media spin. Anyone that knows me or my company will tell you that we are as real as it gets.

As a matter of fact I just completed a preliminary interview with Harlene from Auto Dealer Monthly. Another one of our dealers made the cover of another magazine. Peruzzi Toyota went from 30 units online to 107 units a month... in about 6 months. Please remember that out of the 20,000 dealerships in the US, they average about 100 units the entire floor. That means this dealer in PA sells more out of their Internet department than the average full dealership in the country. I can go on over and over with example just like these. This system really works.

if you haven't seen the cover of Dealer Principal last month yet, go to there will be a comprehensive break down of our system and how it works.

Or if you have any questions please feel free to ask me.

Thank you-