PR Announcements

DealerRater Shows Off New Web Site Look and Features

Waltham, MA (February 1, 2010) – DealerRater, the nation’s premier car dealer review Web site, announced today that their Web site has been updated with a new look and improved features. In an effort to stay fresh-looking, easy-to-use and informative, DealerRater has made cosmetic changes and added new features.

New Site Look

The new look is crisp and fun, and allows DealerRater to convey a sociable feel to their Web site helping users connect with the simple, clean and friendly experience that is a hallmark of DealerRater. Users might first notice a streamlined logo. The new logo has maintained the circle and checkmark elements, but removed shading to provide a clean design. The signature font has been changed to a style that also has rounded edges, but is easier to read at various sizes. The company has decided to remove the “dot com” from the logo name and going forward will be identified as “DealerRater.”

Users will notice changes to the color placement on the site that gives lightness to each page. White has replaced gray as the page background color and a colorful header will replace the navy blue marquee. DealerRater will display playful versions of the header that will rotate to mirror the seasons and DealerRater events.

“The new look for DealerRater is a fresh take on our continued efforts to have our Web site be as welcoming and friendly to users as possible, with the goal of everyone having an outstanding experience on our site,” said Chip Grueter, president of DealerRater.

Web Site Features

DealerRater’s new Ratings Graph feature offers more rating information on each Dealer Review page. The new feature is a link located within the ratings box which connects to graphs that will show up to 24 months of review trends, as well as details about Dealer Sales versus Service rating comparisons. This new feature shows the monthly average rating for a dealer and the overall number of positive and negative reviews.

“We are excited to offer the new ratings feature on Dealer Review pages,” said Grueter. “This added detail will allow DealerRater users to better understand reviews for any dealer which helps them make more informed decisions about choosing the right dealer.”

The new Classified Ads feature located on the upper left column of the Classified Ads landing page adds a quick view option for car buyers who are looking for affordable vehicles less than $10,000. This feature provides increased visibility for sellers who post in this popular price category.

About DealerRater
DealerRater was founded in 2002 as the first car dealer review Web site worldwide. DealerRater is committed to providing a central collection point for informative reviews. The site currently features more than 24,000 US and International car dealers and more than 100,000 user reviews. DealerRater provides the opportunity for users to search for car dealerships, read current reviews, write their own review, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. DealerRater users also have the option to recommend the dealer to other users and provide a descriptive review. Web site users and car dealerships may post free auto classified ads. DealerRater visitors may request vehicle quotes and Certified Dealers receive free vehicle leads.

About Chip Grueter
Chip Grueter is the president of DealerRater.. Mr. Grueter founded the company in 2002 as a way for Web site users to share their sales and service experiences at automotive dealerships with other Web site users. Mr. Grueter holds a Bachelor of Arts degree from Boston College. Mr. Grueter’s favorite dealership customer service perk is free vehicle loaners.

For DealerRater information or to interview Chip Grueter, please contact Michelle Oldershaw at 800.266.9455 or visit

Michelle Oldershaw, Director of Marketing, LLC, Waltham, Massachusetts
800.266.9455 x706
[email protected]

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