Industry News & Trends

DealerRater Hits 300,000 Car Dealer Reviews

Our support for Dealership Reputation Management has never gone unnoticed here on DealerRefresh.

I wanted to take a quick second to Congratulate DealerRater on the announcement of their 300,000 review milestone.

I’ve personally not only been an advocate and supporter of DealerRater and their services, but they’re one of the few providers that I believe is a “one size fits all”. As I travel dealers and conferences, it’s rare I don’t hear DealerRater being brought up in conversation with positive buzz.

As the landscape of our industry continues to evolve, dealership ratings and reviews will and has been a driving force behind the message of transparency.

Also – a huge Thank You to all that attended the Online Reputation Management workshop with myself and Glenn this weekend at a VERY REWARDING Automotive Marketing Bootcamp.

You can read the full DealerRater press release after the jump..

Waltham, Mass. – April 18, 2011 – DealerRater, the world’s premier car dealer review website, announced today that record numbers of auto consumers are joining the DealerRater user base to share their car dealership experiences online; and, as a result, dealer reviews posted by consumer members rose 50% during the first quarter of 2011, enabling the company to attain its 300,000th review milestone.

“This is an exciting time for the entire DealerRater community of both auto consumers and car dealerships across North America,” said Chip Grueter, president at DealerRater.  “To gain 100,000 additional dealer reviews from our registered user base in three months alone points to the growing significance of online reviews in today’s auto marketplace as well as the necessity for dealers to pay closer attention to their online reputation.”

To commemorate the milestone celebration, DealerRater will give an iPad to Donna of Axtell, Texas, the DealerRater community member who wrote the 300,000th review.  Donna became a registered user of DealerRater after purchasing a car from Dave Walter BMW, a DealerRater Certified Dealer located in Akron, Ohio.

DealerRater’s registered user base has more than doubled the past two years.  DealerRater represents a vast online community attracting more than 5 million web site visitors each year.  The company provides car dealers with access to an ever expanding market of potential customers who place importance on quality sales and service.

“We are pleased that the 300,000th review described a positive customer experience regarding a DealerRater Certified Dealer,” added Grueter.  “Our Certified Dealers support their commitment to quality customer service by proactively asking customers to write reviews.  It is not surprising that 80% of reviews submitted by our users represent our Certified Dealer partners.”

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide.  With more than 400,000 people joining the DealerRater user community each month, DealerRater is fast becoming the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 38,000 U.S. and International car dealers, 300,000 user reviews and over 1,000,000 classified ads.  DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free.  Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.  In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, over 3,300 dealers are members of DealerRater’s Certification Program.  For more information, visit or call 800-266-9455.

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
  • G
    Gilbert Chavez
  • April 21, 2011
Congrats to DealerRater! As a dealer that has 179 reviews with a 4.9% average we appreciate the outstanding value DealerRater brings!
  • J
    Jersey Shore
  • April 22, 2011
What they didn't say is that 150,000 of those are for Acton Toyota...
@Jersey Shore,

That's funny! Not taking anything away from Acton, they do an amazing job, but I talked to quite a few dealers at DD10 that have them in their sights and are really motivated to knock them off the top of the heap. I think that gap is going to get closed really quickly if they rest on their laurels.
  • B
    Brian Epro
  • April 23, 2011
Ha! Acton Toyota has never struck me as a "rest on their laurels" organization...